About Us – H-DM

HARLEY-DAVIDSON

Our Company

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. Today, we continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience we deliver – like we have for well over a century and will for generations to come.

OUR MISSION

More than building machines, we stand for the timeless pursuit of adventure. Freedom for the so

OUR VISION

Building our legend and leading our industry through innovation, evolution and emotion.

OUR EXCLUSIVE DISTRIBUTION

Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen out brand and drive value for our our distributors. And hence, our carefully selected exclusive distributor are granted exclusive merchandizes and priority access to new releases. This is to ensure that the brands unique lifestyle desirability is constantly fuelled. This efforts will continue to unlock the potential of the most important products, segments and geographies.

“By unlocking our full potential, prioritizing profit through leadership and fueling our lifestyle brand with an enhanced product offering and leading digital capabilities, The Hardwire will drive the desirability of Harley-Davidson for all.”

Jochen Zeitz Chairman,
President and CEO, Harley-Davidson

“By unlocking our full potential, prioritizing profit through leadership and fueling our lifestyle brand with an enhanced product offering and leading digital capabilities, The Hardwire will drive the desirability of Harley-Davidson for all.”

Jochen Zeitz Chairman,
President and CEO, Harley-Davidson

OUR AMBITION: ENHANCE OUR POSITION AS THE MOST DESIRABLE MOTORCYCLE BRAND IN THE WORLD

Desirability is a motivating force driven by emotion. Harley-Davidson has long been associated with igniting desirability – it’s in our DNA and it is embedded in our vision; it is at the heart of our mission and it is part of our 118-year legacy.

To enhance our position as the most desirable motorcycle brand in the world, we will:

Design, engineer and advance the most desirable motorcycles in the world- reflected in quality, innovation, and craftsmanship
Build a lifestyle brand, valued for the emotion reflected in every product and experience for riders and non-riders alike
Focus on our customers, delivering adventure and freedom for the soul